Superthink is a purpose driven creative agency from Melbourne, Australia. Superthink exists to use creativity and marketing to help achieve the United Nations Sustainable Development Goals (SDGs). There are 17 SDGs to achieve, which means 17 problems to solve. Superthink focuses on one or more of the SDGs and works backwards on ways brands can get involved.

Project in progress

Superthink’s first project, ‘A Good Sign’ aims to tackle SDG 4: Quality Education and SDG 10: reduced inequalities. The concept is to incorporate sign language into the existing infrastructure of Google Translate. The idea allows written English words to be translated into visual hand gesture icons, designed and animated in the world’s well-loved visual emoji style. A Good Sign was featured in Fast Company’s World Changing Ideas 2022.

A Good Sign

Concept trailer video: A Good Sign 

Future project

To tackle SDG 13: Climate Action, the world needs to reduce carbon emissions. Australia is one of the biggest exporters of coal which produces carbon emissions. It’s clear in order to stop the climate warming above 1.5c, we need to increase renewable energy like wind and solar. To power every Aussie home with renewables we need about $20B. So what’s a product that generates money on the billions scale? Banking, investment and payment apps like VISA, PayPal, Afterpay. So why don’t we create a currency for energy? ’People Power’ is an online transaction platform that lets you pay, say, $50 a week for renewable energy. But instead of just paying the energy bill (like how we pay rent for a house we’ll never own) over time you get to own the solar panels that has been spending your house energy. The panels won’t be on the roof of your home, but will sit around on city council rooftops and car parks so renters can join in. It’s roofless solar. You can choose to pay extra and own more solar panels than your energy needs, and that extra energy can be sold back into the grid. It’s a win for clean energy and a win for letting people invest in something secure unlike stocks. This would be launched with a big concert targeted at Gen Z, where the ticket cost goes to funding People Power. A future partnership can involve Emord, a New Zealand company that’s building tech to wirelessly send energy. When there’s excess energy during the sunny midday in Australia, Emrod can beam it to the other side of the world that’s in darkness via satellites, to open up international markets.

Grant funding

$15k of funding would allow Superthink to scale its creative and technical team to help bring A Good Sign, and future solar projects to life.