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Native Swimwear Australia – The First Nations label

Overview

Native Swimwear Australia is a First Nations label creating bold and empowering resort wear and swimwear, inspired by First Nations history and culture. It is also the first Aboriginal fashion label in history to showcase at New York Fashion Week in 2015.

We work with Aboriginal and Torres Strait Islander artists and community groups around Australia to uncover authentic First Nations artworks for each collection. We use bold and colour visual prints that draw from ancient First Nations wisdom.

The artwork is licensed exclusively to us and we print our fabric in Brisbane, Queensland, created from recycled marine plastic waste.

As the first Aboriginal fashion label in history to showcase at New York Fashion Week in 2015, we are now seeking to scale through e-commerce as well as to develop a Customer Relationship Management system to nurture the loyal fans they already have.

Our mission with Native Swimwear Australia is three-fold – to celebrate First Nations people and culture, to lead the way in sustainability and fair trade as a fashion label and to create empowering pieces for active and poolside glamour!

Native Swimwear Australia was founded by Eli and Natalie Cunningham. I, Natalie, am from the Nucoorilma/Ngarabal people from Tingha and Glen Innes and Biripi people from Dingo Creek in NSW while Eli is a Nughi (Moreton and Stradbroke Islands, QLD) and Woorimi (Forster, NSW).

I’m also a board member of the Queensland Fashion Council and I’ve had my collections shown at Australian Fashion Week as well as New York Fashion Week.

At Native Swimwear Australia, we design our garments, inspired by the oldest living culture in the world – the Aboriginal culture. Each piece tells a beautiful Dreamtime story of how we live or lived on this country and I think it is beautiful that through fashion, someone’s stories can live on forever.

Today, I’m the board member of the Queensland Fashion Council, and we’re so proud that our work allows their Aboriginal culture as well as those of fellow First Nations people to be celebrated with the world. Through this campaign, we would love you to join our journey and support us to go further and beyond!

Natalie’s achievements:

  • 2021 David Jones exclusively stocking Native Swimwear Australia
  • 2021 Natalie being inducted onto the Queensland Fashion Council
  • 2021 Collection showcased at Australian Fashion Week
  • 2021 Accepted into the Darwin Aboriginal Art Fair Foundation’s Indigenous Fashion Projects’ Pathways Program
  • 2021 Finalist of the National Indigenous Fashion Awards
  • 2018 Finalist of the Queensland Reconciliation Award
  • 2016 Collection showcased at Melbourne Fashion Week
  • 2016 Finalist at AIM Leadership Awards
  • 2016 Queensland Finalist at the Ethnic Business Awards
  • 2015 & 2016 Collection showcased at New York Fashion Week
  • 2015 & 2016 Winner Sunshine Coast’s Best Fashion Designer
  • 2014 Collection showcased at Mercedes-Benz Fashion Festival
  • 2013 Winner of National Deadly Award for Fashion Design
  • 2013 Collection showcased at Australian Indigenous Fashion Week.

The first Aboriginal fashion label in history to showcase at New York Fashion Week in 2015.

I am seeking your support to develop an e-commerce marketing strategy particularly focused on social media and driving website traffic.

I’m also looking for help to develop a Customer Relationship Management System to nurture the customer journey.

And finally, I want to connect with someone to learn about profit margins to help grow Native Swimwear Australia.

By pledging your support to us, you will be helping fund this consultancy! Join our journey and help us do better and grow further.

Rewards

Free Cosmetic Bag when you donate $20 - $20.00

Limited: 248 left of 250

Valued at $24.99 this cosmetic bag is yours FREE when you donate $20 to this project.

Various uses of these bags:

  • Cosmetics
  • Nail polishes
  • Pencils
  • Face Masks
  • Toiletries
  • Sanitary

Free One-piece Or Bikini Reward when you donate $60 - $60

Limited: 249 left of 250
Valued at $160.00 is your choice between either this sustainable Bikini set or Slimming One-piece, yours FREE when you donate $60 to this project.
  • Available in Australian size 8-16

FREE Luxury 100% Silk Gift with your $80 Donation - $80

Limited: 1000 left of 1000
Luxury 100% Silk Scarf or Tie Set Gift, yours FREE with every $80 donation to this project Choose between 2 tie sets or 2 scarves

Be the first to own our new line of design! - $150

Backer Count: 1
Want to secure your piece from the next line before it hits this year’s AAFW Runway? While I am currently in production and I can’t show you the next line I’m creating, you can secure it for yourself before it is shown in May at AAFW with your donation of $150.

Stretch Goals

Want to secure your piece from the next line before it hits this year's AAFW Runway? Support our project and pledge $150 or more. - $150.00

While I am currently in production and I can’t show you the next line I’m creating, you can secure it for yourself before it is shown in May at AAFW with your donation of $150.

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