Tips For A Successful Crowdfunding Marketing Campaign

After spending months planning and organizing, you’re on track to start drawing up your crowdfunding marketing campaign before your launch! Congrats!
While that is a cause for celebration, you still have the final sprint to the finish line before the real party can start. Crowdfunding is a great way to build up a following and fund a project, but without a great crowdfunding marketing campaign, you may not have the outcome you’re looking for. So, with that said, we’re here to talk you through the ins and outs to make it a success!

Know Your Target Audience

Know your audience. We can’t stress this one enough! You need to know who will be buying your product or service to tailor your crowdfunding marketing campaign to that group. Relying on family and friends for their support will only get so far, so it’s essential to identify your potential backers. You could look into which blogs, magazines, influencers, or other publications the industry is reading or viewing to get you started. This can give you an insight into how your potential backers are consuming information.

Get Your Story Straight

Before building excitement around your project, we recommend diving into your social media accounts to review past content. Deep clean all accounts to ensure everything remaining aligns with your story.

Your story is the heart of your crowdfunding marketing campaign. An engaging story is just as important as having a kicker product or service. It allows you to connect deeper with your audience, who could eventuate to potential backers. An emotional or compelling narrative can inspire backers to participate in your journey to success in a project that is important to both of you.

Persuade your audience to trust that you are a knowledgeable leader of the product or service they are passionate about, and you will be on the path to success.

Choose The Right Marketing Channel

In digital marketing, consistency between the brand and messaging is critical. So, now you have pinned down your message, you need to know where your possible backers are active and engaging to share it.

Facebook: Facebook is a great platform, to begin with. You can create free or boosted posts and paid ads. Facebook has a large audience base to experiment with, and it allows you to target ads to your audience directly and customize daily based on results.

Instagram: Instagram has a large community and various avenues to promote free of charge, including the feed, reels, stories, and IGTV, not to mention you can run paid ads that align with your Facebook campaign.

Email: The personal aspect of an email can make it an excellent tool for your campaign. You can create buzz and engage your audience with your narrative by beginning with your network then expanding to your wider network once hype builds.

TikTok: TikTok is a great platform to engage with a new audience. It could be a beneficial platform if you’re highly creative and have the resources to keep your audience excited.

Twitter: Twitter is a powerful platform to create buzz and open a conversation around your campaign. However, this would depend on your existing network being substantial and possible re-tweeting from influential users.

Google Ads: Google is the lead search engine worldwide, making it one of the most important places to focus on ranking. Throughout your website and campaign page, include relevant keywords to help your product appear when people search for what you offer. You could consider a specialist agency to help you nut it out.

Pinterest Ads: If you have great photos, videos, and a visually appealing product to promote, Pinterest may be a good fit to invest in for ads.

There’s nothing more exciting than the final countdown to the launch of a new product. So build hype. Consider leaking teaser posts about your project or start a countdown to the launch to create buzz.

Build a Community.

Through advertising, you will find an audience interested in your product. However, to build a community, you need to interact with them and create a sense of belonging. After all, you’re all here for a common purpose. So continue posting product updates, behind-the-scenes videos, hosting live events, posting photos, and promoting your product. The key is interaction. By interacting with your community, they’ll become invested and are more likely to back and share your product.

Now that you have the keys, it’s time to put them to work.

We hope these crowdfunding marketing campaign tips help put you on the right path and Lift your new venture to success!