Bring Your Project To Life With Crowdfunding Video

Videos deliver results! If a picture tells a thousand words, a video can tell a million stories. A video brings your project to life and is the quickest and most effective way to get your audience excited. Successful crowdfunding videos are easy when you know what works. Storytelling and being highly captivating is key. Follow the 3 C’s:

Keep it Clear and easy to understand
Make it Compelling. Start strong and keep the momentum going throughout the reel
Finish with a strong call to action so they know how they can support you.

Structure Your Crowdfunding Video: Keep it simple but effective

Introduction: Make it catchy! Just a few visuals, words or a sentence. This is your chance to get noticed, get them curious or excited. Intro your product/concept, followed by a short description. Ensure it is clear and easy to understand.

Problem: What’s the problem you are trying to solve? Set up the problem in different situations and/or with different audiences. Make it relatable in everyday life to your audience.

Solution: Make sure the crowdfunding video explicitly demos the problem you are trying to solve. Show your product as a unique solution with its key benefits in an engaging way. Provide engaging content, dynamic visuals to demo the solution. Talk about why you started your mission and the problem you’re solving. Share how your solution will help them

Features: The Why? Show the Benefits from your audience’s perspective. Answer the questions, What am I buying? How is it better than what I already have? Focus on features that make your product stand out from what’s on the market. What makes it unique? Show compelling visuals. Call out features. Show how it works.

Call to Action: Finish with an effective call to action to support your project immediately. The more they feel part of your team, the more they are likely to support you

Top Tips

SHOW rather than tell: Use crowdfunding video to reel your audience in. You have 5 seconds for your audience to decide if they are interested.

Affordable, good quality vids: Great vids can be created quite cheaply. Be creative. You can shoot a good quality video with a smartphone

Get Personal! People generally want to see the founder and the team they are supporting. Make sure the team comes across as being professional and trustworthy

Set the mood: The music you choose sets the tone. Use background music that is upbeat, inspiring and reflects your brand. Don’t overpower the message you want to send