The Worlds Most Inclusive & Accessible Haircare Brand

Pledged of AU$20000.00
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Step 1: Specify your contribution amount for The Worlds Most Inclusive & Accessible Haircare Brand

All or nothing. This project will only be funded if it reaches its goal by 07 May 2024 23:59 AEDT


Introducing SISTERWOULD: The haircare brand that’s redefining beauty with inclusivity at its core.

According to the World Health Organization there are at least 2.2 billion people living with blindness or severe visual impairment.

As the world’s largest minority group, disabled people represent 15% of the global population.

They control over $13 trillion in disposable income every year. Yet, people with disabilities report 75-80% of their customer experiences are a fail. This is because brands fail to make products with them in mind and retail stores don’t stock brands that develop products with them in mind.

Embark on a sensory journey with SISTERWOULD, where our innovative haircare transcends traditional boundaries. In a world where people live with blindness and visual impairments, we’re rewriting the script. Forget the gap in hair and skin products—SISTERWOULD is here to revolutionize your self-care rituals with our sensory enhanceed hair facials that not only give life to your hair, but uplift your spirits and create lasting impact.

Partnership with Vision Australia

In partnership with Vision Australia, we’ve introduced groundbreaking inclusivity features. We’ve incorporate universal Braille legible on a global scale and a tactile imprinting system that consists of horizontal lines = for shampoo and dots ::: for conditioner. on our packaging, make us pioneers in making haircare universally accessible. Recognized with the Beacon Award for Inclusivity Champion, we are not just a brand; we’re a movement transforming haircare into moments of joy.

Beauty Meets Inclusivity: Bridging the gap between skin and hair with high-performing skincare ingredients for your hair and scalp.

Our products, crafted from high-performing scientifically formulated and innovative tactile ingredients, boast biodegradable microparticles, providing a textural distinction between shampoo and conditioner.

Inspired by our mothers and their frustrations.

Everyone deserves to bask in the pleasure of washing their hair and scalp. For some, this seemingly simple ritual is taken for granted. SISTERWOULD haircare exists to help everyone turn washing their hair into an enjoyable moment of selfcare.

With a passion and drive for creating a beauty brand with purpose, we saw a gap in the market for an inclusive and accessible, scientifically formulated, haircare brand.

Through the daily frustrations faced by our mothers who struggle with visual impairments and have always worn glasses, we also discovered the daily plight and frustrations felt by this self-care routine. Working with Vision Australia, we had Braille included on our packaging and placed an emphasis on the sensory experience, including tactile ingredients to help with the differentiation between products.

Purpose and poise. The name SISTERWOULD represents the brand ethos, which centres around our approach to our friendship. Built on the sentiment that a sister doesn’t need to be related by blood, but rather someone who provides unconditional love, support, guidance and acceptance. SISTERWOULD symbolises the embodiment of these values, where we believe in the beauty and value of everyone.

In addition to making salon quality haircare, our bigger purpose is to create a community of likeminded people who support each other, just like a ‘sister would’.

The result? Performance-driven haircare products, by a brand that cares

Highlights & Achievements

  • Achieved $25k in sales in 2.5 weeks, as a digitally native brand, without using paid marketing through our DTC website.
  • Achieved close 6-figures in sales in the first year of business
  • E-commerce sales driven by 48% returning customers.
  • Achieved 88% gross margins since the company was founded.
  • Launched on Revolve just after celebrating 1 year in business.
  • Awarded Inclusivity Champion by Beauty Independent Beacon Awards in 2023.
  • Featured in: Forbes Magazine, Smart Company, Beauty Independent, Authority, Thrive, InStyle
  • Products loved by celebrities and their stylists such as Matthew McConaughey, Nicole Kidman, Dua Lipa, Lindsay Lohan and Elvana Gjata just to name a few.
  • Launched on Oz Hair and Beauty in Australia
  • In discussions with other major retailers in store and online in the U.S and Australia.

Looking to the future, SISTERWOULD is more than an Australian e-commerce brand. In the next 5 years, we envision global presence with omni-channel distribution in retail, strategically selected partnerships across salons, gyms, hotels, and even airlines. We’re raising $20,000 to accelerate this journey, starting with expanding into retail, bringing our inclusive products to more visually impaired individuals worldwide.

Right now our biggest challenge is having more SKUs for reail shelf space. With our own cash reserves and with your pledges and donations in helping us hit $20,000 in funding we’ll be able to develop new products and be ready for retail expansion in the next 6-12 months. This is a strategic and imperative move because we’re already in discussions with major retailers in Australia and the U.S. and need the new products developed in order to partner with these retailers.

Join us on this transformative adventure, making haircare indulgent and inclusive for everyone—just like a sister would. Make a pledge and be a part of our mission to redefine beauty and inclusivity, one hair wash at a time.

** Disclaimer: If we don’t hit our goal of reaching $20,000 we will NOT get funded and your transactions will not be charged. You will only be charged if we reach our goal of hitting $20,000 in funding. **


DONATE for a Greater Cause - $20.00

Limited: 9992 left of 10000


Join us in our mission to foster inclusivity and empowerment by donating to our crowdfunding campaign. With ‘Donate to a Greater Cause,’ you’re not just contributing to our project; you’re championing a movement for diversity, equity, and inclusivity. Your donation will help us create a welcoming space where everyone’s voice is heard and valued. Together, let’s build a community where individuals of all abilities thrive and shine

ENETER TO WIN Cartier Yellow Gold Love Wedding Band - $25

Limited: 9985 left of 10000
PLEASE READ – Global entries welcome – More pledges = more entries to win – Winner will be announced ONLY IF WE REACH OUR GOAL of $20,000 in crowdfunding. You will not get charged if we don’t hit our goal. – Cartier Yellow Gold Love Wedding Band Valued at $2,030 AUD. Winner can choose size and color as long as price is the same value. **If we hit our goal, winner will be announced May 11th 2024 at 6pm AEDT (Melbourne time)**

NEW PRODUCT: Hair Mask - $100

Limited: 2991 left of 3000
Be the first to purchase and experience our innovative NEW PRODUCT, yet to launch. Introducing an exhilaratinghair mask designed to rejuvenate, rebalance, and revitalize, offering a transformative experience for both your hair and sensitive scalp. Feel the soothing embrace of our unique formula as it cleanses and restores, leaving you with hair that’s not just nourished but radiantly vibrant. Embrace the future of hair care with our exclusive pre-launch opportunity.

New Product + Give Me Life Bundle - $200

Limited: 1496 left of 1500
Get access to our new product and our best selling Give Me Life Duo BENEFITS OF GIVE ME LIFE SHAMPOO & CONDITIOER Together they bring hair back to life by: – cleansing & fortify oil build-up without stripping hair – supporting hair health and strengthening strands – improving shine & silkiness of damaged hair – undoing chemical and heat processing – nourishing and moisturizing hair – improving elasticity and manageability of hair – enhancing moisture retention – promoting blood circulation on the scalp – thicker, luscious and fuller looking hair – educing inflammation on scalp which may be inhibiting hair growth – normalizing the effects of chemical services and residue build-up – contain the superfood Ginger Root, which has been known to soothe sensitive scalps

PARTNERSHIP OPPORTUNITIES: Retail, Gyms, Spa's, Salons, Grocery, other... - $1500

Limited: 14 left of 15
If you’re a small independent store, coffee shop, hair salon, spa, gym, online e-tailer or a big retailer who is interested in partnering with SISTERWOULD and want to try our products, now is your chance to pledge for a partnership opportunity at $1,500 AUD where you will have the opportunity to get 20 shampoos and 20 conditioners.

Stretch Goals

Further Product Development- $50000.00

If we hit our $20,000 funding goal – our stretch goal is set at $50,000 which will allow us to develop another 3-4 products and further expand into more retail stores and will also allow us to have a marketing budget while partnering with select retailers that we’re in discussions with.

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