LIFTwomen® Group proudly announces Peter Crewe to the Advisory Board

MELBOURNE, 27^th January 2022 — LIFTwomen® Group, Australia’s first women-focused go-to funding marketplace, connects, inspires and empowers women to start their businesses and thrive, is proud to announce Peter Crewe, Managing Director of Ziffa Group Limited, has joined our Advisory Board. Peter will provide strategic guidance on Asia Pacific vision, Investment, Management and Strategic Alliance.

Peter is a highly accomplished leader and veteran in the Life Insurance industry with the last 27 years at AIA Group Limited (AIA), the largest independent publicly listed pan-Asia Life Insurance Group. He has held a broad mix of senior regional and country management roles, including CEO positions in Australia, Hong Kong, Indonesia and Brunei. After his retirement at the end of 2020, Peter acted as Senior Adviser to the Group CEO and President, AIA.

With a 30-year track record of success in the financial services sector, Peter Crewe has been recognised for his exceptional ability to develop and execute holistic business strategies, prudent balance sheet controls, people management and corporate culture.

As Managing Director of his Private Investment Company, Ziffa, he provides advisory and consultancy services for Financial Services companies. Passionate about nurturing organizations with social purpose, Peter also invests in start-ups predominantly in the Fintech and Property sectors.

“Irene Tsang’s passion and vision to provide thoughtful, contemporary and pragmatic guidance to female entrepreneurs is inspirational. I’m truly excited to join the LIFTwomen Advisory Board and help empower the next generation of female business owners to thrive in the business world.” Peter Crewe said.

“We’re exceptionally thrilled and honoured to have Peter onboard guiding and supporting Lift Women’s vision of funding women-led start-ups across Australia and Asia. Peter is one of the most respected, inspirational and influential leaders in the insurance industry. His expert knowledge and extensive experience across Asia will play a pivotal role in our mission of closing the funding gap for women and empowering them to attain financial wellness and be the best that they can be!” Irene Tsang, Founder & CEO of LIFTwomen® Group said.

About LIFTwomen® Group

LIFTwomen® is Australia’s first women-focused go-to funding marketplace on a mission of closing the funding gap for women-led startups across Australia and around the world. We provide funding, skills, knowledge and network to support women to start their own businesses and live lives to their fullest potential. Improving women’s financial inclusion and wellbeing are at the heart of everything we do.