As more people work out at home, fitness platforms and apps have become an integral part of our exercise routines.

However, the lack of diversity and inclusivity in most apps is staggering.

“There is a clear need for inclusive fitness platforms that send a powerful message that age is not a limitation when it comes to feeling strong, healthy, and powerful. And that’s exactly what we want to communicate with Power@50”, explains Barcelona-born and business cofounder, Tere Rodríguez.

According to Better Health Channel from the Victorian Government, only 1 in 10 Australians over the age of 50 do enough exercise to gain any cardiovascular benefit, while physical inactivity is the leading cause of death.

“Part of the challenge is that the traditional fitness industry does not have a strong focus on all ages”, affirms Kitinn Kapunan, Master Trainer and cofounder at Power@50. “However, the other part comes from deep mental structures that make us believe that “we are too old to exercise” or “exercising is hazardous for older people”.  The relatively high cost of some gyms may exclude some people as well, while older adults may also feel unwelcome in youth-focused fitness centres”.

Power@50 Fitness Community’s goal is to help the older generations overcome their current mental, financial, and physical barriers to health and fitness.

“We want the Over50 to feel strong, powerful and to break the stereotype and the mindset that a person over 50 begins an irreversible downhill journey which leads towards pain, illness and a sedentary lifestyle”, explains 56 years old Tere. “Fitness is my source of inspiration and an integral part of who I am. I can’t imagine a day without practicing some form of exercise! At 56 I feel as healthy and energetic as I have ever been and now. I don’t want to be the anomaly, and I want to share this mindset with other people Over50 around the world!”.

Our goal is to become a safe Hub for people over 50 to find the kind of long-term programs, knowledge and support they need to create and maintain the habit of exercising regularly.

The Power@50 platform will showcase some of the best over 50 instructors and health specialists to deliver training and advice customised to the needs and preferences of this demographic.

Our easy-to-use platform will afford them the option to personalise their fitness journey by goals, level and exercise preferences, generating the most suitable monthly routine while offering the accountability and support most of us lack at this age. They’ll also be served with supplementary content pertaining to their goals and likes, in different multimedia formats (nutrition, mindset, etc.).

“We want to create an easy-to-use platform that immediately connects with people of our generation and inspires them to create the habit of exercise”, explains Tere. “We want people to know that it’s not about attaining the “perfect body”, but about having a functional body that affords us all the joyful activities that we want to enjoy as we get older. Power@50 is a life-long mindful fitness journey guided by people who truly understand what it feels like to cross the over 50 barrier”.

Added to the Power@50’s signature programs currently being developed by Master Trainer and co-founder Kitinn, Power@50 will also be serving a broad range of fun and effective fitness routines and programs from partner instructors, focusing not only on type of methodology (HIIT, dance, pilates, etc.), but on the actual needs of the ageing person (knee-safe routines, back-safe exercises, dance classes with a social component, etc.).

Specific empasis will be placed on providing the kind of compound movements that are part of a well-rounded strength, agility, and cardio training workout that the over-50s population needs and tends to neglect.

“ Studies confirm that simply by adding bursts of high-speed, high-energy activity into a workout, and alternating it with slower moves, you can “shock” your body into burning more fat, building stronger muscles, and improving your heart rate. If you add the music and the social factors of our Over50s workouts, the results are transformational”.

Power@50 signature workouts, “PowerUP” and “PowerGroove” are an example of this notion.

“PowerUP” incorporates fighting elements, strength, agility, and cardio components, and it’s designed for the over 50 person to achieve more in less time while having fun and feeling powerful and confident!

“PowerGroove” is the ultimate 70s and 80s dance party workout! Kitinn has created a series of super easy-to-follow routines created to get them moving, grooving, and having a blast while gaining mobility, agility, coordination and cardiovascular capacity.”

Tere and Kitinn are launching the Power@50 Fitness Community with a “Big Hustle” on the 15^th of October 2022 at 4:00pm in Sydney. “We know that getting out of the house and sharing the experience with peers from their generation is a powerful motivator for people Over50, many of whom spent many hours on their own”, affirmed Tere. “With our hybrid fitness model, they get the community factor both in their own community and online”.

During the 2 hours of the Power@50 Hustle, participants will be able to sample the unique workouts customised by Kitinn and Tere, enjoy some healthy snacks, and mingle with other Power@50 members. They hope to be able to take these hustles on the road to start the habit of fitness in many more midlifers!