Australia , South Australia Overview
MY VISION:
One- For small businesses to have access to a ‘real person’ who cares about the success of their business as well as the balance in their lives.
Two- In the future, I hope to expand the business and employ other SAHMs so they can earn while still at home with their children.
MY MISSION:
To provide an affordable and accessible service, creating and maintaining websites and advertising, so small business owners can focus their energy on other business aspects or nurture the balance in their lives.
ABOUT THE PROJECT:
At Fruitful Digital Marketing we are just starting out, needing resources to begin our business. We specialise in two specific areas: websites and Facebook/ Instagram Advertising.
Websites
When I recently moved, I started searching around for local hairdressers, doctors, and personal trainers amongst other things. What I found was quite surprising… not much information at all.
As a potential customer I found this quite frustrating, how was I supposed to find services that best suited me when I couldn’t even find them online? On the flip side, how many other potential customers or clients are these businesses missing out on just because they have a poor website or no website at all?
The modern world is fast moving in favour of technology for its communication, advertising, and awareness. I want to harness this potential and boost small businesses in their online presence so they can reach larger audiences and increase their ROI.
A website creates:
- Credibility (56% of people won’t trust a business without a website)
- Accessibility 24/7 to customers
- Professional appearance
- Products/ Services and Prices are easily displayed
- Control over Business Branding and Narrative
Despite a website’s importance, sometimes they are not so easily created and managed. That is where Fruitful Digital Marketing comes in.
Facebook/ Instagram Advertising
Many believe advertising on Facebook and Instagram is no longer effective or the cost outweighs the benefit. However, it is often due to the unclear setup of the ad that it ultimately fails.
There are over 2 billion active users on Facebook and Instagram every day. When an ad is correctly set up, managed and targeted, it will be strategically placed in front of your ideal audience.
Other benefits to running ads on Facebook and Instagram include:
- Increased visibility of business
- Potential to target ideal audience (and ‘block’ unwanted audiences)
- Highest ROAS (return on ad spend) than any other social platforms
- Multiple ad options, such as content only, image, video, carousel, story, and reels
- Set your own budget for ad spend
- Easy link to website, Facebook and Instagram page or your offer
- In depth ad performance analysis
Although this all sounds great, an ads success is dependent on how it is strategically created. It may not be obvious, but there are different kinds of ads created for different purposes and audiences. This is where Fruitful Digital Marketing comes in, we can specifically target those ads and increase its potential success rate.
HOW YOUR SUPPORT WILL HELP:
As mentioned before, we are just at the beginning of our business. So we are able to hit the ground running, we need specific equipment and resources totalling $5,700.
This equipment includes a:
- High functioning laptop- Fast loading and the most recent features allows for optimal website and ad creation, editing and monitoring. It could save hours of tedious labour.
- Smart phone- To capture high quality images, videos and content to include on client’s websites and advertisements. A quality photo or video could determine an ads or websites success.
- Analytical resource subscriptions- Effective and converting websites and ads will be difficult to maintain optimally without quality analytical tools.
Our Stretch Goal is $6,500 so we can create an online course for SAHM to access, learn and be able to work on their own flexible schedule with Fruitful Digital Marketing.
As a new Mum in a society that expects us to be a loving wife, incredible mother, devoted friend, the family’s events manager, welcoming hostess, generous with our time and money, the family taxi, maintain a beautiful home, cook healthy meals, always be happy all whilst looking perfect. And a lot of the time, we go without a simple thanks.
Being a SAHM myself, I felt the need to have something to call my own while still being home with my child. Something else that excites me, gives me purpose and is rewarding all in one. Most of all, I needed something that could fit around my busy schedule and give me financial independence.
Whether you are a SAHM or someone who wants to be able to choose their own work hours, I want this course to be for you. I’d love to have a team of powerful women (and men if they so choose) able to take control of their lives and make a difference.
Rewards
Help Us Help Them - $5.00
For the price of your coffee, you can help us build up small businesses and give them a greater chance at succeeding.
Your donation, big or small has made a difference.
You’re a Hero - $50
We are so thankful for your contribution that we want to mention you, by name (if you wish, as we respect your privacy), on our Facebook and Instagram pages.
Your donation will go a long way in helping small business owners become known to their customers.
Get Yourself Online - $150
You will get the perks of ‘You’re a Hero Reward’ as well as a free personalised website template.
With a small amount of information of the kind of website you would like, I will build you your very own personalised website template on WordPress or Wix (you will have to pay the hosting and website domain fee). This is a DIY template, where you get to play around with the design and add the content and photos you choose.
Spread Your Wings with Facebook Ads - $300
With the perks of ‘You’re a Hero Reward’, you can also have your Facebook ads optimised for 2 weeks (ad spend is up to Backer’s discretion, images supplies by Backer).
Whether you are just starting out in Facebook ads and wanting to test your target market or would like a break and have someone run them for you, this is the package for you.
Best of all, you are helping other small businesses succeed in their market.
Spread Your Wings with a Website - $300
With the perks of ‘You’re a Hero Reward’, you can have your WordPress or Wix website maintained for optimal performance for 3 weeks.
If your website needs a quick facelift, you links need checking, your SEO and updates are a little clunky, then you’ll love this option.
Best of all, you are helping other small businesses succeed in their market.
Take Off Soaring with Facebook Ads - $500
You’ll still have the perks from the reward ‘You’re a Hero’, with the bonus of having your Facebook ads run for 1 month (ad spend up to Backer’s discretion, images supplies by Backer).
The longer an ad runs the more data we have to analyse, enabling us to optimise the ad for your desired market.
Don’t forget you will be helping other small businesses thrive in their fields as well.
Take Off Soaring with a Website - $500
You’ll still have the perks from the reward ‘You’re a Hero’, with the bonus of a completed WordPress or Wix website (under 5 pages, text and image content supplied by Backer).
Just give a few bits of information and soon you’ll have your own professional website up and running.
Don’t forget you will be helping other small businesses thrive in their fields as well.
You’re Flying Sky High - $1000
With the perks from ‘You’re a Hero Reward’, you will be set up for success with a completed website (under 5 pages) AND Facebook ads run for 1 month (ad spend up to Backer’s discretion).
We will need some information before getting started, as well as content and images for the website provided by the Backer. Being online is the best way to get known by new customers and reached more easily by the already existing. It is the surest way to go!
You have made a huge contribution to our dream and bring us closer to helping out other SAHMs too.
Stretch Goals
Empower SAHMs with Flexible Work Options From Home- $7000.00
I’m a SAHM who wants to be with her kids. I also want to work part time, with flexible hours I choose. Yet, not many options like this exist.
Our dream is to build Fruitful Digital Marketing into a business that can train and employ SAHM, so they can work when they choose from where they choose. Although we are hoping to target SAHM, it is open to others who would like flexible working options.
What we plan to do is create an online course, so they can learn how to manage and maintain Facebook ads, Instagram ads and websites. All they need is a computer or phone and internet connection. Once they have completed their learning, Fruitful Digital Marketing will supply them with the appropriate amount of websites or ads, depending on how many hours they would like to work, to manage and maintain.
Thank you for helping us give power and choice back to women!
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