My name is Elyse and I own Cute AF Pets, a little pet boutique on The Central Coast of NSW.

I currently have a natural dog shampoo which is made in small batches, is 100% natural, vegan, cruelty free etc. BUT it comes in a plastic bottle!
I do offer my customers the option to re-fill in store but the true dream is to help to reduce plastic going into landfill from the pet industry on a larger scale.

My vision is to create compostable re-fill pouches to be available to online consumers and to approach retail stores about installing shampoo re-fill stations that would not only encourage their customers to come back to their stores but it would also turn that single use shampoo bottle into a reusable product!

My current budget is to have custom shampoo bottles made ($10,000) custom compostable re-fill pouches made ($10,000) as well as a budget for product photography and marketing ($5,000).
I already have 40 L of product ready to go, and have sold 20L prior to this.

If pets or sustainability are something you are passionate about I’d really love to hear from you, I hope you can see my vision and why it is so important.